eBrandValue Blog

Social Monitoring vs Social Listening: What is the difference?

Social monitoring is capturing what is said about brands on social media, and the daily/weekly/monthly reporting of the distribution of contents that are created in a positive, negative or neutral tone. With this process, it is possible to answer such questions as, what percentage of brand-related online discussions/contents have been positive in tone this week and how much of a change is this from last week?

eBrandValue Marketing Operations
Jul 29, 2019

Social Monitoring vs Social Listening: What is the difference?

To learn more about eBrandValue Platform, and how such metrics influence brand value, contact us using the form below.

eBrandValue Marketing Operations
Social Media Manager

New from eBrandValue

An interview with ChatGPT on branding

We have asked some of the pressing questions to ChatGPT such as realtime brand management, ideal campaign creation with a specific example using an iconic beer brand. Below are the questions and an impressive set of answers. We are glad to learn that ChatGPT does not have access to our algorithms!

eBrandValue Marketing Operations
Jan 23, 2023

Parlons d'eBrandValue.

Parlez-nous un peu de vous, et nous serons heureux de partager avec vous certains résultats éprouvés, utilisés par des marques comptant parmi les plus importantes au monde.