eBrandValue Blog

Social Monitoring vs Social Listening: What is the difference?

Social monitoring is capturing what is said about brands on social media, and the daily/weekly/monthly reporting of the distribution of contents that are created in a positive, negative or neutral tone. With this process, it is possible to answer such questions as, what percentage of brand-related online discussions/contents have been positive in tone this week and how much of a change is this from last week?

eBrandValue Marketing Operations
Jul 29, 2019

Social Monitoring vs Social Listening: What is the difference?

To learn more about eBrandValue Platform, and how such metrics influence brand value, contact us using the form below.

eBrandValue Marketing Operations
Social Media Manager

New from eBrandValue

ethyl alcohol-related conversations between 2016 - 2019

How Have Conversations About Ethyl Alcohol Changed Over the Years?

In the Turkish alcohol industry, ethyl alcohol-related conversations have increased by 5.5 times (474%) over the past three years.

eBrandValue Marketing Operations
Déc 6, 2019

Brand Switching: Top 3 Reasons Why It Happens And What You Can Do About?

If you want to succeed in the business world, then brand switching is an essential concept that you should take seriously. It is widely known that acquiring new customers is generally more expensive than spending to keep your old ones. In other words, if you know how to keep your customers, then you have a higher chance of lowering your cost while maintaining or increasing profits.

eBrandValue Marketing Operations
Nov 28, 2019

Which TV Series Star Had the Highest Mindshare in November?

We've all been hooked on digital TV platforms since they've launched and everybody has their own favourite TV star to follow. During the month of November, Cihangir Ceylan, Beren Saat and Çağatay Ulusoy had the three highest mindshare rankings in the digital TV platforms industry.

eBrandValue Marketing Operations
Nov 28, 2019

Top 5 Strategies to Boost the Brand Affinity to Enhance Brand Loyalty

As a customer develops brand affinity, the chances that they are going to stick to your brand increases. Thus, there are higher probabilities that they are going to buy products from your brand, even if your competitors are offering exciting deals and discounts.

eBrandValue Marketing Operations
Nov 18, 2019

The most preferred 10 music celebrities while drinking rakı

Which artists do beer drinkers listen to?

Beer drinking content creators prefer to listen to Reynmen the most. Reynmen is followed by authors who prefer to listen to Müslüm Gürses, Şebnem Ferah, Melek Mosso and Ezhel.

eBrandValue Marketing Operations
Nov 18, 2019

High-Spending Holidays for Female Influencers

On which holidays do celebrities and influencers splurge on gifts?

Celebrities and influencers love to share their daily routines on social media. On holidays, their post subjects tend to center on the cost and quality of their gifts. The three most popular days for this sort of content are birthdays, Christmas and International Women's Day.

eBrandValue Marketing Operations
Nov 11, 2019

Discover the celebrities, the snacks consumers engage the most in social

Amongst the social media authors in the snacks category in Turkey during 2019, the rap artist Ezhel has the highest mention count and engagement rate. Yıldız Tilbe with her eastern-infused ballads and classic pop artist Sezen Aksu are the top contenders.

eBrandValue Marketing Operations
Nov 5, 2019

The most preferred 5 music types while drinking rakı

What would alcohol social media content creators like to listen while drinking Rakı?

Rakı drinking content creators prefer to listen to Arabesque music the most. Arabesque music is followed by authors who prefer to listen to rock music, Turkish classical music, pop music and folk music.

eBrandValue Marketing Operations
Oct 24, 2019

The 3 Most Appropriate Ways to Measure Brand Awareness

When confronted with a lot of products of the same nature, consumers are more likely to buy products from brands instead of using unfamiliar ones. Brands get fruitful outcomes with a lot of steps and measures, but the philosophy of achieving this often remains filled in subjectivity and myth.

eBrandValue Marketing Operations
Oct 24, 2019

Parlons d'eBrandValue.

Parlez-nous un peu de vous, et nous serons heureux de partager avec vous certains résultats éprouvés, utilisés par des marques comptant parmi les plus importantes au monde.