eBrandValue Blog

Social Monitoring vs Social Listening: What is the difference?

Social monitoring is capturing what is said about brands on social media, and the daily/weekly/monthly reporting of the distribution of contents that are created in a positive, negative or neutral tone. With this process, it is possible to answer such questions as, what percentage of brand-related online discussions/contents have been positive in tone this week and how much of a change is this from last week?

eBrandValue Marketing Operations
Jul 29, 2019

Social Monitoring vs Social Listening: What is the difference?

To learn more about eBrandValue Platform, and how such metrics influence brand value, contact us using the form below.

eBrandValue Marketing Operations
Social Media Manager

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Donation Conversations in Banking

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Parlons d'eBrandValue.

Parlez-nous un peu de vous, et nous serons heureux de partager avec vous certains résultats éprouvés, utilisés par des marques comptant parmi les plus importantes au monde.