Social Monitoring vs Social Listening: What is the difference?

Social monitoring is capturing what is said about brands on social media, and the daily/weekly/monthly reporting of the distribution of contents that are created in a positive, negative or neutral tone. With this process, it is possible to answer such questions as, what percentage of brand-related online discussions/contents have been positive in tone this week and how much of a change is this from last week?

eBrandValue Marketing Operations
Jul 29, 2019

Social Monitoring vs Social Listening: What is the difference?

To learn more about eBrandValue Platform, and how such metrics influence brand value, contact us using the form below.

eBrandValue Marketing Operations
Social Media Manager

New from eBrandValue

A Case Study: Increasing Brand Value with 12-month Rolling Forecasting

Latest technological and methodological advances in breakthrough analysis enable eBrandValue to increase its forecasting accuracy and provide 12-month rolling forecasts, updated monthly. The past experience shows that forecasts have been accurate and the monthly prediction error has been under 5%. When the difference between the actuals and forecasts established a negative trend, brand managers working with eBrandValue's trends identified the brand weakness and took corrective actions. The results show that the actuals become higher than the forecasts and the weak performance is eliminated. See the graph top left in the picture.

eBrandValue Marketing Operations
Sep 17, 2020

Learning to See the World & New Perspectives

The Challenges of Data Science

"The immeasurable potential of the general field of Data Science has made it an interest of mine since my early years in high school. As a rising Sophomore at Harvard University majoring in Computer Science, my end-goal is to graduate with the technical tools and first-hand experience necessary to become a strong data-scientist. I was thus extremely grateful when offered a data-science intern position with eBrandValue."

Joseph Hassan Doraid
Sep 5, 2020

What Does It Mean To Be an eBrandValuian?

eBrandValue follows the most modern definition of marketing orientation. That means it creates value for all the stakeholders, including its people who carry its spirit. But what are the values of this spirit? The culture and the principles that shape the environment are the founding elements of creating value. Understanding "what people want" is how it starts and delivering this promise is how it ends. eBrandValue is proud to have an average turnover rate of %1.25 within the last 8 years. But what are the driving forces underlying the organization? Why do people stick together?

Ayşe Akçura and Tolga Akçura
Aoû 27, 2020

Importance of Mindshare and Its Sales-Leading Role

eBrandValue's mindshare and brand affinity metrics play significant roles in volume sales and market share predictions. This is presented in a new white paper titled ”Accelerate Your Marketing Through eBrandValue’s Sales Model,” available at www.ebrandvalue.com/whitepaper/. The new white paper provides a detailed analysis of the legacy approaches and their sales/ market share prediction abilities. Incorporating eBrandValue's metrics improve volume fit one third over the legacy metrics. Linking market share improvements with content metrics in an accountable way opens a revolutionary path for marketing executives and branding professionals.

eBrandValue Marketing Operations
Aoû 12, 2020

A New Branding Paradigm

Over the years eBrandValue generated a suite of novel tools and methodologies to define modern branding. The focus is centered on brand affinities. Brand actions can now be measured in an accountable manner towards increasing long-term sales and brand value simultaneously. eBrandValue's most recent white paper summarizes this approach culminating in a brand-health framework.

Tolga Akçura
Aoû 5, 2020

eBrandValue's Approach versus Classical Approach

Role of a Brand and eBrandValue's Approach

eBrandValue operates in a real-time, relative world. eBrandValue metrics are based on the premise that brand messages are competing for limited customer attention. The engagement is the ultimate feedback that certain messages are registered and creating attention ripples. The "salience" of such engagements determine whether and how brand messages are effective in creating Awareness, Interest, Desire and Action (AIDA). This is simplified in eBrandValue's Awareness-Desire-Satisfaction funnel approach and ties directly with a brand's value.

Tolga Akçura
Jul 29, 2020

Parlons d'eBrandValue.

Parlez-nous un peu de vous, et nous serons heureux de partager avec vous certains résultats éprouvés, utilisés par des marques comptant parmi les plus importantes au monde.