eBrandValue Blog | Brand awareness

Top 5 Strategies to Boost the Brand Affinity to Enhance Brand Loyalty

Top 5 Strategies to Boost the Brand Affinity to Enhance Brand Loyalty

As a customer develops brand affinity, the chances that they are going to stick to your brand increases. Thus, there are higher probabilities that they are going to buy products from your brand, even if your competitors are offering exciting deals and discounts.

eBrandValue Marketing Operations
eBrandValue Marketing Operations
Nov 18, 2019
Photo by Alex Suprun on Unsplash

The 3 Most Appropriate Ways to Measure Brand Awareness

When confronted with a lot of products of the same nature, consumers are more likely to buy products from brands instead of using unfamiliar ones. Brands get fruitful outcomes with a lot of steps and measures, but the philosophy of achieving this often remains filled in subjectivity and myth.

eBrandValue Marketing Operations
eBrandValue Marketing Operations
Oct 24, 2019
The Difference Between Brand Equity and Brand Affinity

The Difference Between Brand Equity and Brand Affinity

Brand equity is the added value that a brand endows a product. The difference between the value of the brand to the consumer and the value of that product without that branding will provide the brand equity. For example, imagine that you are shopping for a bottle of water.

eBrandValue Marketing Operations
eBrandValue Marketing Operations
Jul 29, 2019

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