eBrandValue operates in a real-time, relative world. eBrandValue metrics are based on the premise that brand messages are competing for limited customer attention. The engagement is the ultimate feedback that certain messages are registered and creating attention ripples. The "salience" of such engagements determine whether and how brand messages are effective in creating Awareness, Interest, Desire and Action (AIDA). This is simplified in eBrandValue's Awareness-Desire-Satisfaction funnel approach and ties directly with a brand's value.
During the week of May 12th, Fenerbahçe had the highest mentions with 2.36k. Beşiktaş had the second highest mentions with 1.62k, followed by Galatasaray which had 1.43k mentions.
Our predictive model to help corporate clients predict when they might begin to operate again is featured in Bloomberg this week!
“People are afraid to die, but I think people are most afraid to collapse financially.”
- eBrandValue CEO, Ayşe Akçura.
Built on datasets of global confirmed COVID-19 cases, we were able to build a model of the trend that enables us to predict the direction of the pandemic on a country by country basis. Just like the term "viral marketing" is inspired by a pathogen, there are parallels between marketing models and epidemiology.
Since the first Coronavirus case was announced in Turkey on March 12, Turkish social media users have been discussing their alcohol stocking habits online. Among these discussions, Beer consumers had the highest mindshare with 20%. Wine (17,5 %) had the second highest mindshare, followed by Rakı (14 %).
In 2020, Murda had the highest mindshare with 39%. Ezhel (27%) had the second highest mindshare, followed by Khontkar (18%).
The visual below shows which alcohol category Turkish social media users preferred between 2013-2019 within the Turkish adult beverages sector.
With the digital disruptions, Marketing Mix Model is increasingly seen as obsolete and not so intuitive to use. Why? Short answer: Defining specific attribute levels with discrete variables is obsolete.
During 2019, Digiturk Bein users had the highest mindshare with 48,84%. Netflix (31,24%) had the second highest mindshare, followed by Blu TV (17,09%).
During 2019, Spotify users had the highest mindshare with 38,07%. Tiktok (31,39%) had the second highest mindshare, followed by Youtube(28,20%).
During 2019, Rakı drinkers had the highest mindshare with 51,03%. Beer (26,99%) had the second highest mindshare, followed by Whisky (5%).
Last week, Spotify released a new feature showing which songs/playlists users most frequently listened to during 2019, accompanied by the hashtag #spotifywrapped. Following an analysis of social media contents related to the Turkish digital music industry, we determined that the highest mindshare belonged to the Turkish rapper Sagopa Kajmer, followed by Ezhel and Emir Can İğrek.
Parlez-nous un peu de vous, et nous serons heureux de partager avec vous certains résultats éprouvés, utilisés par des marques comptant parmi les plus importantes au monde.