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eBrandValue's Approach versus Classical Approach

Role of a Brand and eBrandValue's Approach

eBrandValue operates in a real-time, relative world. eBrandValue metrics are based on the premise that brand messages are competing for limited customer attention. The engagement is the ultimate feedback that certain messages are registered and creating attention ripples. The "salience" of such engagements determine whether and how brand messages are effective in creating Awareness, Interest, Desire and Action (AIDA). This is simplified in eBrandValue's Awareness-Desire-Satisfaction funnel approach and ties directly with a brand's value.

Tolga Akçura
Tolga Akçura
Jul 29, 2020
The most mentioned team during the week of May 12th

Which Turkish Football Club had the most mentions during the week of May 12th?

During the week of May 12th, Fenerbahçe had the highest mentions with 2.36k. Beşiktaş had the second highest mentions with 1.62k, followed by Galatasaray which had 1.43k mentions.

eBrandValue Marketing Operations
eBrandValue Marketing Operations
Mai 20, 2020
COVID-19: "People are afraid to die, but people are most afraid to collapse financially"

COVID-19: "People are afraid to die, but people are most afraid to collapse financially"

Our predictive model to help corporate clients predict when they might begin to operate again is featured in Bloomberg this week!
“People are afraid to die, but I think people are most afraid to collapse financially.”
- eBrandValue CEO, Ayşe Akçura.

Ayşe Akçura and Tolga Akçura
Ayşe Akçura and Tolga Akçura
Avr 9, 2020
Our COVID-19 Predictive Model

Our COVID-19 Predictive Model

Built on datasets of global confirmed COVID-19 cases, we were able to build a model of the trend that enables us to predict the direction of the pandemic on a country by country basis. Just like the term "viral marketing" is inspired by a pathogen, there are parallels between marketing models and epidemiology.

Tolga Akçura
Tolga Akçura
Avr 3, 2020
Alcohol stocking during quarantine

What Alcohol Type Did Users Stock During Quarantine? A Social Media Study From 12-29 March

Since the first Coronavirus case was announced in Turkey on March 12, Turkish social media users have been discussing their alcohol stocking habits online. Among these discussions, Beer consumers had the highest mindshare with 20%. Wine (17,5 %) had the second highest mindshare, followed by Rakı (14 %).

eBrandValue Marketing Operations
eBrandValue Marketing Operations
Avr 3, 2020
2020's Most Preferred Turkish Rapper

Which Turkish Rapper Did Turkish Social Media Prefer in 2020?

In 2020, Murda had the highest mindshare with 39%. Ezhel (27%) had the second highest mindshare, followed by Khontkar (18%).

eBrandValue Marketing Operations
eBrandValue Marketing Operations
Fév 21, 2020
Most preferred alcohol category in the last seven years

Which Alcohol Category Did Turkish Social Media Users Talk About Most in the Last 7 Years?

The visual below shows which alcohol category Turkish social media users preferred between 2013-2019 within the Turkish adult beverages sector.

eBrandValue Marketing Operations
eBrandValue Marketing Operations
Fév 7, 2020
Traditional Marketing Mix Model Diagram

Why Is Traditional Marketing Mix Model Dead and How is eBrandValue’s Solution Helping?

With the digital disruptions, Marketing Mix Model is increasingly seen as obsolete and not so intuitive to use. Why? Short answer: Defining specific attribute levels with discrete variables is obsolete.

Tolga Akçura
Tolga Akçura
Jan 22, 2020
2019's most preferred streaming TV platform

Which Streaming TV Platform Did Turkish Social Media Prefer During 2019?

During 2019, Digiturk Bein users had the highest mindshare with 48,84%. Netflix (31,24%) had the second highest mindshare, followed by Blu TV (17,09%).

eBrandValue Marketing Operations
eBrandValue Marketing Operations
Jan 10, 2020
2019's most preferred digital music platform

Which Digital Music Platform Did Turkish Social Media Prefer During 2019?

During 2019, Spotify users had the highest mindshare with 38,07%. Tiktok (31,39%) had the second highest mindshare, followed by Youtube(28,20%).

eBrandValue Marketing Operations
eBrandValue Marketing Operations
Jan 3, 2020
2019's most preferred alcohol category

Which Alcohol Category Did Turkish Social Media Prefer During 2019?

During 2019, Rakı drinkers had the highest mindshare with 51,03%. Beer (26,99%) had the second highest mindshare, followed by Whisky (5%).

eBrandValue Marketing Operations
eBrandValue Marketing Operations
Déc 30, 2019
spotifywrapped

Have you Wrapped Your Spotify?

Last week, Spotify released a new feature showing which songs/playlists users most frequently listened to during 2019, accompanied by the hashtag #spotifywrapped. Following an analysis of social media contents related to the Turkish digital music industry, we determined that the highest mindshare belonged to the Turkish rapper Sagopa Kajmer, followed by Ezhel and Emir Can İğrek.

eBrandValue Marketing Operations
eBrandValue Marketing Operations
Déc 17, 2019

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