The Challenges of Data Science
"The immeasurable potential of the general field of Data Science has made it an interest of mine since my early years in high school. As a rising Sophomore at Harvard University majoring in Computer Science, my end-goal is to graduate with the technical tools and first-hand experience necessary to become a strong data-scientist. I was thus extremely grateful when offered a data-science intern position with eBrandValue."
Sep 5, 2020
What Does It Mean To Be an eBrandValuian?
eBrandValue follows the most modern definition of marketing orientation. That means it creates value for all the stakeholders, including its people who carry its spirit. But what are the values of this spirit? The culture and the principles that shape the environment are the founding elements of creating value. Understanding "what people want" is how it starts and delivering this promise is how it ends. eBrandValue is proud to have an average turnover rate of %1.25 within the last 8 years. But what are the driving forces underlying the organization? Why do people stick together?
Aug 27, 2020
Importance of Mindshare and Its Sales-Leading Role
eBrandValue's mindshare and brand affinity metrics play significant roles in volume sales and market share predictions. This is presented in a new white paper titled ”Accelerate Your Marketing Through eBrandValue’s Sales Model,” available at www.ebrandvalue.com/whitepaper/. The new white paper provides a detailed analysis of the legacy approaches and their sales/ market share prediction abilities. Incorporating eBrandValue's metrics improve volume fit one third over the legacy metrics. Linking market share improvements with content metrics in an accountable way opens a revolutionary path for marketing executives and branding professionals.
Aug 12, 2020
A New Branding Paradigm
Over the years eBrandValue generated a suite of novel tools and methodologies to define modern branding. The focus is centered on brand affinities. Brand actions can now be measured in an accountable manner towards increasing long-term sales and brand value simultaneously. eBrandValue's most recent white paper summarizes this approach culminating in a brand-health framework.
Aug 5, 2020
Role of a Brand and eBrandValue's Approach
eBrandValue operates in a real-time, relative world. eBrandValue metrics are based on the premise that brand messages are competing for limited customer attention. The engagement is the ultimate feedback that certain messages are registered and creating attention ripples. The "salience" of such engagements determine whether and how brand messages are effective in creating Awareness, Interest, Desire and Action (AIDA). This is simplified in eBrandValue's Awareness-Desire-Satisfaction funnel approach and ties directly with a brand's value.
Jul 29, 2020
Which Turkish Football Club had the most mentions during the week of May 12th?
During the week of May 12th, Fenerbahçe had the highest mentions with 2.36k. Beşiktaş had the second highest mentions with 1.62k, followed by Galatasaray which had 1.43k mentions.
May 20, 2020
COVID-19: "People are afraid to die, but people are most afraid to collapse financially"
Our predictive model to help corporate clients predict when they might begin to operate again is featured in Bloomberg this week!
“People are afraid to die, but I think people are most afraid to collapse financially.”
- eBrandValue CEO, Ayşe Akçura.
Apr 9, 2020
Our COVID-19 Predictive Model
Built on datasets of global confirmed COVID-19 cases, we were able to build a model of the trend that enables us to predict the direction of the pandemic on a country by country basis. Just like the term "viral marketing" is inspired by a pathogen, there are parallels between marketing models and epidemiology.
Apr 3, 2020
What Alcohol Type Did Users Stock During Quarantine? A Social Media Study From 12-29 March
Since the first Coronavirus case was announced in Turkey on March 12, Turkish social media users have been discussing their alcohol stocking habits online. Among these discussions, Beer consumers had the highest mindshare with 20%. Wine (17,5 %) had the second highest mindshare, followed by Rakı (14 %).
Apr 3, 2020
Which Turkish Rapper Did Turkish Social Media Prefer in 2020?
In 2020, Murda had the highest mindshare with 39%. Ezhel (27%) had the second highest mindshare, followed by Khontkar (18%).
Feb 21, 2020
Which Alcohol Category Did Turkish Social Media Users Talk About Most in the Last 7 Years?
The visual below shows which alcohol category Turkish social media users preferred between 2013-2019 within the Turkish adult beverages sector.
Feb 7, 2020
Why Is Traditional Marketing Mix Model Dead and How is eBrandValue’s Solution Helping?
With the digital disruptions, Marketing Mix Model is increasingly seen as obsolete and not so intuitive to use. Why? Short answer: Defining specific attribute levels with discrete variables is obsolete.
Jan 22, 2020