eBrandValue proudly presents Social Media Highlights of 2021 in the Non-Alcoholic Beverages Market
In the milk category "Value and Quality Perception" has been questioned by the consumers due to increase in prices and has resulted in changes in their purchasing behavior.
Consumers challenge brands to celebrate national days and national feelings. These messages contribute to both brands’ awareness and sales activities.
High inflation resulted in increased reaction of Turkish citizens
Focusing on the top 200 tickers traded in Nasdaq and NYSE (by volume), we see that although the number of meme stock authors has been decreasing, the remaining bunch is proven to be quite sophisticated.
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Following only sales data may not be enough to fully explore the customers’ consumption behavior changes, the impact of seasonality or the underlying customer needs and motivations. Ramadan is an example. Ramadan plays an important role in the seasonality of the soft drink sales. Ramadan moves backwards 11 days each year due to the difference between lunar and solar calendar days. Ramadan may coincide with summer or winter. There is a significant number of people who may not consume alcohol during Ramadan. They may be ardent alcohol consumers during non-Ramadan periods. Thus, the amount of product sold can shift in an instant from alcoholic beverages to non-alcoholic beverages. eBrandValue allows marketers to analyze the underlying consumer behaviors, needs and their changes.
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