eBrandValue Blog | Brand value

Metrics to Flag Creativity

eBrandValue has the right metrics to identify, flag and leverage creativity

Increasingly brands are seen as storytellers and new generation consumers perceive brands as the characters in the stories. One way is to invest on in-house content teams. This requires big budgets and significant risks. Working with Broadway or Hollywood talents are not out of question. A less risky way is to sift through the current customers’ contents, identify the KPI influencing memes and leverage the right content. eBrandValue provides many opportunities to set the right metrics to institute an organizational culture to flag when creativity is needed and how it can be capitalized upon.

eBrandValue Marketing Operations
eBrandValue Marketing Operations
Oct 17, 2020
eBrandValue and Winning Solutions partnership

eBrandValue is Extending its Services in Middle East and Africa Through its Partner, Winning Solutions

We are excited to announce our partnership with Winning Solutions (WS). With WS deep local insights and the technological/ methodological expertise of eBrandValue, it will become easier for clients to manage brand marketing, acquire and retain customers, predict and measure ROI, track brand performance and uncover market insights while doing all this in real time.

eBrandValue Marketing Operations
eBrandValue Marketing Operations
Sep 7, 2020
Why and How Mindshare & Brand Affinities Identify Sales

Importance of Mindshare and Its Sales-Leading Role

eBrandValue's mindshare and brand affinity metrics play significant roles in volume sales and market share predictions. This is presented in a new white paper titled ”Accelerate Your Marketing Through eBrandValue’s Sales Model,” available at www.ebrandvalue.com/whitepaper/. The new white paper provides a detailed analysis of the legacy approaches and their sales/ market share prediction abilities. Incorporating eBrandValue's metrics improve volume fit one third over the legacy metrics. Linking market share improvements with content metrics in an accountable way opens a revolutionary path for marketing executives and branding professionals.

eBrandValue Marketing Operations
eBrandValue Marketing Operations
Aoû 12, 2020
A New Branding Paradigm

A New Branding Paradigm

Over the years eBrandValue generated a suite of novel tools and methodologies to define modern branding. The focus is centered on brand affinities. Brand actions can now be measured in an accountable manner towards increasing long-term sales and brand value simultaneously. eBrandValue's most recent white paper summarizes this approach culminating in a brand-health framework.

Tolga Akçura
Tolga Akçura
Aoû 5, 2020
eBrandValue's Approach versus Classical Approach

Role of a Brand and eBrandValue's Approach

eBrandValue operates in a real-time, relative world. eBrandValue metrics are based on the premise that brand messages are competing for limited customer attention. The engagement is the ultimate feedback that certain messages are registered and creating attention ripples. The "salience" of such engagements determine whether and how brand messages are effective in creating Awareness, Interest, Desire and Action (AIDA). This is simplified in eBrandValue's Awareness-Desire-Satisfaction funnel approach and ties directly with a brand's value.

Tolga Akçura
Tolga Akçura
Jul 29, 2020
Branding and Brand Value

What is Brand Value, How to Calculate it and Why Needed?

Brand Value Requires an Investment Philosophy. Brand value is simply the sale or replacement value of a brand. This definition may be relevant for investors and for folks who need to include a "goodwill" term in the right hand side of the balance sheet.

Tolga Akçura
Tolga Akçura
Sep 27, 2019
Brand Value and eBranding

Brand Value and eBranding

Brand value is the financial value a brand can get when it is sold or replaced. Companies make significant investments on their brands over long periods of time. Investing on a brand does not only mean creating an immediate sales impact for the immediate quarter.

eBrandValue Marketing Operations
eBrandValue Marketing Operations
Jul 29, 2019

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