eBrandValue Blog | Mindshare

Why and How Mindshare & Brand Affinities Identify Sales

Importance of Mindshare and Its Sales-Leading Role

eBrandValue's mindshare and brand affinity metrics play significant roles in volume sales and market share predictions. This is presented in a new white paper titled ”Accelerate Your Marketing Through eBrandValue’s Sales Model,” available at www.ebrandvalue.com/whitepaper/. The new white paper provides a detailed analysis of the legacy approaches and their sales/ market share prediction abilities. Incorporating eBrandValue's metrics improve volume fit one third over the legacy metrics. Linking market share improvements with content metrics in an accountable way opens a revolutionary path for marketing executives and branding professionals.

eBrandValue Marketing Operations
eBrandValue Marketing Operations
Aoû 12, 2020
The most mentioned team during the week of May 12th

Which Turkish Football Club had the most mentions during the week of May 12th?

During the week of May 12th, Fenerbahçe had the highest mentions with 2.36k. Beşiktaş had the second highest mentions with 1.62k, followed by Galatasaray which had 1.43k mentions.

eBrandValue Marketing Operations
eBrandValue Marketing Operations
Mai 20, 2020
Alcohol stocking during quarantine

What Alcohol Type Did Users Stock During Quarantine? A Social Media Study From 12-29 March

Since the first Coronavirus case was announced in Turkey on March 12, Turkish social media users have been discussing their alcohol stocking habits online. Among these discussions, Beer consumers had the highest mindshare with 20%. Wine (17,5 %) had the second highest mindshare, followed by Rakı (14 %).

eBrandValue Marketing Operations
eBrandValue Marketing Operations
Avr 3, 2020
2020's Most Preferred Turkish Rapper

Which Turkish Rapper Did Turkish Social Media Prefer in 2020?

In 2020, Murda had the highest mindshare with 39%. Ezhel (27%) had the second highest mindshare, followed by Khontkar (18%).

eBrandValue Marketing Operations
eBrandValue Marketing Operations
Fév 21, 2020
Most preferred alcohol category in the last seven years

Which Alcohol Category Did Turkish Social Media Users Talk About Most in the Last 7 Years?

The visual below shows which alcohol category Turkish social media users preferred between 2013-2019 within the Turkish adult beverages sector.

eBrandValue Marketing Operations
eBrandValue Marketing Operations
Fév 7, 2020
Traditional Marketing Mix Model Diagram

Why Is Traditional Marketing Mix Model Dead and How is eBrandValue’s Solution Helping?

With the digital disruptions, Marketing Mix Model is increasingly seen as obsolete and not so intuitive to use. Why? Short answer: Defining specific attribute levels with discrete variables is obsolete.

Tolga Akçura
Tolga Akçura
Jan 22, 2020
2019's most preferred streaming TV platform

Which Streaming TV Platform Did Turkish Social Media Prefer During 2019?

During 2019, Digiturk Bein users had the highest mindshare with 48,84%. Netflix (31,24%) had the second highest mindshare, followed by Blu TV (17,09%).

eBrandValue Marketing Operations
eBrandValue Marketing Operations
Jan 10, 2020
2019's most preferred digital music platform

Which Digital Music Platform Did Turkish Social Media Prefer During 2019?

During 2019, Spotify users had the highest mindshare with 38,07%. Tiktok (31,39%) had the second highest mindshare, followed by Youtube(28,20%).

eBrandValue Marketing Operations
eBrandValue Marketing Operations
Jan 3, 2020
2019's most preferred alcohol category

Which Alcohol Category Did Turkish Social Media Prefer During 2019?

During 2019, Rakı drinkers had the highest mindshare with 51,03%. Beer (26,99%) had the second highest mindshare, followed by Whisky (5%).

eBrandValue Marketing Operations
eBrandValue Marketing Operations
Déc 30, 2019
spotifywrapped

Have you Wrapped Your Spotify?

Last week, Spotify released a new feature showing which songs/playlists users most frequently listened to during 2019, accompanied by the hashtag #spotifywrapped. Following an analysis of social media contents related to the Turkish digital music industry, we determined that the highest mindshare belonged to the Turkish rapper Sagopa Kajmer, followed by Ezhel and Emir Can İğrek.

eBrandValue Marketing Operations
eBrandValue Marketing Operations
Déc 17, 2019
ethyl alcohol-related conversations between 2016 - 2019

How Have Conversations About Ethyl Alcohol Changed Over the Years?

In the Turkish alcohol industry, ethyl alcohol-related conversations have increased by 5.5 times (474%) over the past three years.

eBrandValue Marketing Operations
eBrandValue Marketing Operations
Déc 6, 2019
Who had the most mindshare?

Which TV Series Star Had the Highest Mindshare in November?

We've all been hooked on digital TV platforms since they've launched and everybody has their own favourite TV star to follow. During the month of November, Cihangir Ceylan, Beren Saat and Çağatay Ulusoy had the three highest mindshare rankings in the digital TV platforms industry.

eBrandValue Marketing Operations
eBrandValue Marketing Operations
Nov 28, 2019

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