Social Monitoring vs Social Listening: What is the difference?
Social monitoring is capturing what is said about brands on social media, and the daily/weekly/monthly reporting of the distribution of contents that are created in a positive, negative or neutral tone. With this process, it is possible to answer such questions as, what percentage of brand-related online discussions/contents have been positive in tone this week and how much of a change is this from last week?
eBrandValue Marketing Operations
Tem 29, 2019
Tem 29, 2019