Enriched customer data for brand dominance
eBrandValue monitors and catalogs content from every major social network, building a comprehensive, category-specific datastore. Tap the latest entries to track the efficacy of campaigns in-flight, or leverage historical data to study market trends over time. By mapping our data to real-world sales and marketing metrics, you can bridge the gap between quantitative and qualitative to get a true picture of your brand’s value.
Brand value visibility for some. Air traffic control for others
Whether you’re managing one brand or a dozen, the eBrandValue dashboard aggregates key performance metrics into a single, at-a-glance view. Use a simple traffic-light system to gauge brand market share and resonance on any timeline—and quickly determine what’s working and what’s not. If you want to dive deeper, the dashboard provides a springboard into brand-specific performance, events, and conversations.
Category context to provide best practices and metrics for success
To truly understand the resonance of a brand, you need to first understand the landscape around it. Rather than view them in a vacuum, we analyze brands within the context of their respective industries, allowing marketers visibility both into competitors campaign strategies and industry-wide benchmarks and best practices.
Event-driven analytics determine the true effect of any marketing activity
To help measure and manage the flow of data for your brands, you can organize the output into flexible units called events. You can use an event to track a new ad campaign, a product release, a sponsorship—any brand activity that might elicit a social response. You can also monitor more general industry sentiment, and even watch competitor activity to better understand customer profiles and acquisition strategies. Plus, because even the best analyst can’t anticipate everything: if the eBrandValue algorithm detects a spike in brand activity, it will automatically create an event on your behalf to track it.
The value of your brand shouldn’t be locked up in a single format. eBrandValue data and visualizations can be exported at the click of a button for use in reports, presentations, or company records.