What Alcohol Type Did Users Stock During Quarantine? A Social Media Study From 12-29 March

Since the first Coronavirus case was announced in Turkey on March 12, Turkish social media users have been discussing their alcohol stocking habits online. Among these discussions, Beer consumers had the highest mindshare with 20%. Wine (17,5 %) had the second highest mindshare, followed by Rakı (14 %).

eBrandValue Marketing Operations
Nis 3, 2020

What Alcohol Type Did Users Stock During Quarantine? A Social Media Study From 12-29 March

Beer, wine and rakı led alcohol stock-up talk on Turkish social media during quarantine, 12–29 March 2020.

The first Coronavirus case in Turkey was announced on March 12th. Since then, people have been stocking up on alcohol for use during quarantine and self-isolation. During this period, Turkish social media users who produced Turkish-language contents about Alcohol stocking mentioned these categories the most:

Bubble chart of alcohol categories mentioned in quarantine stock-up posts in Turkey, 12–29 March 2020: beer 20%, wine 17.5%, rakı 14%

Beer 20%

Wine 17.5%

Rakı 14%

Whiskey 8%

Vodka 6.8%

Gin 0.58%

Tequila 0.4%

Rom 0.2%

Liqueur 0.1%

eBrandValue Platform'u hakkında daha fazla bilgi edinmek ve hangi metriklerin marka değerini nasıl etkilediğini öğrenmek için aşağıdaki formu kullanarak bize ulaşabilirsiniz.

eBrandValue Marketing Operations
Social Media Manager

Who Remembers Your Brand? Awareness Is Moving from the Consumer to AI

AI did not break the marketing funnel, it took over its first step. What that means for awareness, brand equity and how brands measure it.

Tolga Akçura
Kas 11, 2026

Brand Switching Starts in the Complaints Nobody Answered

Service failures show up as brand switching. How to see who leaves, why and for which competitor before renewals and sales reports confirm it.

eBrandValue Marketing Operations
Kas 10, 2026

AI Mindshare: Is Your Brand on the Shortlist?

Customers now ask AI assistants which brand to choose. AI Mindshare measures which brands are named, which comes first and why.

eBrandValue Marketing Operations
Kas 3, 2026

Brand Metrics That Show Up Before the Quarter Closes

Brand value is still measured after the market has moved. The advantage is spotting the signal while there is still time to act.

Ayşe Akçura
Haz 2, 2026

eBrandValue Author Enrichment feature adds location, interests, profession, education and lifestyle data to social media

eBrandValue Product Updates: Author Enrichment Feature

We are excited to offer this new feature to our clients and help them achieve better results with their marketing campaigns. To learn more about Author Enrichment, please contact us or schedule a demo.

eBrandValue Marketing Operations
Şub 1, 2023

An interview with ChatGPT on branding

We have asked some of the pressing questions to ChatGPT such as realtime brand management, ideal campaign creation with a specific example using an iconic beer brand. Below are the questions and an impressive set of answers. We are glad to learn that ChatGPT does not have access to our algorithms!

eBrandValue Marketing Operations
Oca 23, 2023