eBrandValue Blog
During 2019, Rakı drinkers had the highest mindshare with 51,03%. Beer (26,99%) had the second highest mindshare, followed by Whisky (5%).
Rakı led alcohol category mindshare on Turkish social media in 2019, followed by beer and whisky.
Throughout 2019, among the social media authors who produced Turkish-language contents in the Alcohol industry, these categories were mentioned the most:
Rakı - 51,03%
Beer - 26,99%
Whisky - 5,00%
Vodka - 3,15%
Tequila - 1,14%
Liquor - 0,50%
Gin - 0,27%
Rum - 0,20%
eBrandValue Platform'u hakkında daha fazla bilgi edinmek ve hangi metriklerin marka değerini nasıl etkilediğini öğrenmek için aşağıdaki formu kullanarak bize ulaşabilirsiniz.
AI did not break the marketing funnel, it took over its first step. What that means for awareness, brand equity and how brands measure it.
Service failures show up as brand switching. How to see who leaves, why and for which competitor before renewals and sales reports confirm it.
Customers now ask AI assistants which brand to choose. AI Mindshare measures which brands are named, which comes first and why.
Brand value is still measured after the market has moved. The advantage is spotting the signal while there is still time to act.
We are excited to offer this new feature to our clients and help them achieve better results with their marketing campaigns. To learn more about Author Enrichment, please contact us or schedule a demo.
We have asked some of the pressing questions to ChatGPT such as realtime brand management, ideal campaign creation with a specific example using an iconic beer brand. Below are the questions and an impressive set of answers. We are glad to learn that ChatGPT does not have access to our algorithms!
Bize biraz kendiniz hakkında bilgi verin. Sizinle dünyanın en büyük markalarından bazılarının kanıtlanmış sonuçlarını paylaşmaktan mutluluk duyacağız.