eBrandValue has the right metrics to identify, flag and leverage creativity

Increasingly brands are seen as storytellers and new generation consumers perceive brands as the characters in the stories. One way is to invest on in-house content teams. This requires big budgets and significant risks. Working with Broadway or Hollywood talents are not out of question. A less risky way is to sift through the current customers’ contents, identify the KPI influencing memes and leverage the right content. eBrandValue provides many opportunities to set the right metrics to institute an organizational culture to flag when creativity is needed and how it can be capitalized upon.

eBrandValue Marketing Operations
eBrandValue Marketing Operations
Oct 17, 2020
eBrandValue has the right metrics to identify, flag and leverage creativity

Metrics to Flag Creativity

Can a potato laborer from Ohio set the fire on a major national brand? OceanSpray found out that was the case. Surprisingly, sifting through the current customers’ contents, identifying the KPI influencing memes and leveraging such content is a tough decision for many of the brands. Corporate culture is the hurdle. Behavioral economics shows us the prevalence of “omission bias” and “loss aversion” in everyday executive lives. Ommission bias says that status quo or not taking risks is always preferred since everyone sees the failure of an action while only a few can see and blame based on the costs of not making any moves. Loss aversion says that the pain in losing is significantly more compared to the pleasure in winning. So what can be done?

C-suite can break this spiral of too much caution and market share loss by instituting a focused metric-driven infrastructure that can capitalize on market-place driven creativity. eBrandValue has the right metrics to identify, flag and leverage the situations that demand creativity.

For example, take the case for Miller, a beer brand. The picture above provides screenshots from the eBrandValue platform switching tab. A long term analysis can identify the major shifts that are underway within the consumer attention space. These trends can be grouped and ordered in terms of its importance. Then, the significant contents and source IDs can be identified using the dissemination tab. Similar to identifying the Idaho labourer Nathan Apodaca, or 420doggface208 across many platforms, many contents can be leveraged and the resulting brand value can be measured and tracked.

To learn more about eBrandValue Platform, and how such metrics influence brand value, contact us using the form below.

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