Social Provides God’s Eye-View Data
In the age of Artificial General Intelligence (AGI) and chatGPT-like technologies, companies need new business models to generate and incorporate fast-cycle intelligence.
Oca 13, 2023
Social Media Highlights of 2021 in the Non-Alcoholic Beverages Market!
eBrandValue proudly presents Social Media Highlights of 2021 in the Non-Alcoholic Beverages Market
Oca 14, 2022
eBrandValue, Marka Kullanıcılarının Yaratıcılığından İlham Alarak, Marka Stratejilerinin Belirlenmesinde Yardımcı Olur
Markalar, anlatabildikleri hikayelerle öne çıkıyorlar. Yeni nesil tüketiciler için markalar hikayelerdeki karakterler olarak algılanmakta. Bunun bir yolu, şirket içi içerik üreten ekiplere yatırım yapmak. Ancak, bu tür yatırımlar aynı zamanda büyük bütçeler ve önemli riskler içerir. Broadway veya Hollywood yetenekleriyle çalışmak bile söz konusu olabilir. Daha az riskli bir yol, mevcut müşterilerin marka ile ilgili olabilecek içeriklerinin arasında KPI'ları etkileyen memleri belirleyerek ilerlemek. eBrandValue, yaratıcılığa ihtiyaç duyulduğunda, mevcut kullanıcılar arasındaki yaratıcılığı en iyi kullanan bir organizasyon kültürü oluşturmak ve doğru metrikleri belirlemek için birçok fırsat sunar.
Eki 17, 2020
eBrandValue is Extending its Services in Middle East and Africa Through its Partner, Winning Solutions
We are excited to announce our partnership with Winning Solutions (WS). With WS deep local insights and the technological/ methodological expertise of eBrandValue, it will become easier for clients to manage brand marketing, acquire and retain customers, predict and measure ROI, track brand performance and uncover market insights while doing all this in real time.
Eyl 7, 2020
Importance of Mindshare and Its Sales-Leading Role
eBrandValue's mindshare and brand affinity metrics play significant roles in volume sales and market share predictions. This is presented in a new white paper titled ”Accelerate Your Marketing Through eBrandValue’s Sales Model,” available at www.ebrandvalue.com/whitepaper/. The new white paper provides a detailed analysis of the legacy approaches and their sales/ market share prediction abilities. Incorporating eBrandValue's metrics improve volume fit one third over the legacy metrics. Linking market share improvements with content metrics in an accountable way opens a revolutionary path for marketing executives and branding professionals.
Ağu 12, 2020
A New Branding Paradigm
Over the years eBrandValue generated a suite of novel tools and methodologies to define modern branding. The focus is centered on brand affinities. Brand actions can now be measured in an accountable manner towards increasing long-term sales and brand value simultaneously. eBrandValue's most recent white paper summarizes this approach culminating in a brand-health framework.
Ağu 5, 2020
Role of a Brand and eBrandValue's Approach
eBrandValue operates in a real-time, relative world. eBrandValue metrics are based on the premise that brand messages are competing for limited customer attention. The engagement is the ultimate feedback that certain messages are registered and creating attention ripples. The "salience" of such engagements determine whether and how brand messages are effective in creating Awareness, Interest, Desire and Action (AIDA). This is simplified in eBrandValue's Awareness-Desire-Satisfaction funnel approach and ties directly with a brand's value.
Tem 29, 2020
Marka Değeri Nedir, Nasıl Hesaplanır ve Neden Gereklidir?
Marka Değeri Bir Yatırım Felsefesi Gerektirir. Marka değeri, bir markanın satış veya ikame değeridir. Bu tanım, yatırımcılar ve bilançonun sağ tarafında bir "goodwill" terimi eklemesi gereken kişiler için uygun olabilir.
Eyl 27, 2019
Brand Value and eBranding
Brand value is the financial value a brand can get when it is sold or replaced. Companies make significant investments on their brands over long periods of time. Investing on a brand does not only mean creating an immediate sales impact for the immediate quarter.
Tem 29, 2019