Increasing prices in all consumer products affect the living standards and force customers to think first and act second even for the simplest products.
Turkish people, known for their fondness for coffee, show a bit more sensitivity to the increased prices of coffee, and each day, more and more people join the conversation on social media.
*Mindshare: The ratio of unique authors creating related content to the overall number of unique authors creating content in the industry during the specified time frame
Which Brands People Mostly Spoke of in H1’22?
Generic: Data set including generic keywords such as coffee, Turkish coffee, filter coffee, etc.
Conversations mostly revolve around generic keywords such as coffee or Turkish coffee, while the rest of the data consists of mainly 3 brands: Starbucks, Kuru Kahveci Mehmet Efendi, and Nescafe.