eBrandValue Blog | Brand affinity

Why and How Mindshare & Brand Affinities Identify Sales

Importance of Mindshare and Its Sales-Leading Role

eBrandValue's mindshare and brand affinity metrics play significant roles in volume sales and market share predictions. This is presented in a new white paper titled ”Accelerate Your Marketing Through eBrandValue’s Sales Model,” available at www.ebrandvalue.com/whitepaper/. The new white paper provides a detailed analysis of the legacy approaches and their sales/ market share prediction abilities. Incorporating eBrandValue's metrics improve volume fit one third over the legacy metrics. Linking market share improvements with content metrics in an accountable way opens a revolutionary path for marketing executives and branding professionals.

eBrandValue Marketing Operations
eBrandValue Marketing Operations
Ağu 12, 2020
A New Branding Paradigm

A New Branding Paradigm

Over the years eBrandValue generated a suite of novel tools and methodologies to define modern branding. The focus is centered on brand affinities. Brand actions can now be measured in an accountable manner towards increasing long-term sales and brand value simultaneously. eBrandValue's most recent white paper summarizes this approach culminating in a brand-health framework.

Tolga Akçura
Tolga Akçura
Ağu 5, 2020
Traditional Marketing Mix Model Diagram

Why Is Traditional Marketing Mix Model Dead and How is eBrandValue’s Solution Helping?

With the digital disruptions, Marketing Mix Model is increasingly seen as obsolete and not so intuitive to use. Why? Short answer: Defining specific attribute levels with discrete variables is obsolete.

Tolga Akçura
Tolga Akçura
Oca 22, 2020
Brand Switching: Top 3 Reasons Why It Happens And What You Can Do About?

Brand Switching: Top 3 Reasons Why It Happens And What You Can Do About?

If you want to succeed in the business world, then brand switching is an essential concept that you should take seriously. It is widely known that acquiring new customers is generally more expensive than spending to keep your old ones. In other words, if you know how to keep your customers, then you have a higher chance of lowering your cost while maintaining or increasing profits.

eBrandValue Marketing Operations
eBrandValue Marketing Operations
Kas 28, 2019
Top 5 Strategies to Boost the Brand Affinity to Enhance Brand Loyalty

Top 5 Strategies to Boost the Brand Affinity to Enhance Brand Loyalty

As a customer develops brand affinity, the chances that they are going to stick to your brand increases. Thus, there are higher probabilities that they are going to buy products from your brand, even if your competitors are offering exciting deals and discounts.

eBrandValue Marketing Operations
eBrandValue Marketing Operations
Kas 18, 2019
Marka değeri ve Marka ilgisi arasındaki fark nedir?

Marka değeri ve Marka ilgisi arasındaki fark nedir?

Brand equity is the added value that a brand endows a product. The difference between the value of the brand to the consumer and the value of that product without that branding will provide the brand equity. For example, imagine that you are shopping for a bottle of water.

eBrandValue Marketing Operations
eBrandValue Marketing Operations
Tem 29, 2019
Audience Maintenance in Sport Sponsorships: A Guide for Brands

Audience Maintenance in Sport Sponsorships: A Guide for Brands

Global brand spend for sports sponsorship is expected to reach $44 billion this year and is projected to only continue growing in the years to come.

eBrandValue Marketing Operations
eBrandValue Marketing Operations
Tem 29, 2019

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