eBrandValue launched in 2012 with the mission of helping marketers interrogate social data to increase the value of a brand. Founders Tolga and Ayse Akçura bring over forty years of marketing and financial insights, gathered from positions at some of the world’s most prestigious firms and institutions. The Akçuras are backed by a robust team of PhDs, developers, and analysts that sift through many terabytes of data to ensure the value of their client’s brands keeps rising.
Tolga Akçura has expertise in marketing strategy, marketing research, and database marketing. He is an accomplished researcher who has published in top-tier journals such as Marketing Science, Management Science, and Decision Support Systems. He is currently a faculty member at Ozyegin University, Turkey. Previously, he was a marketing professor at Long Island University in Brookeville, NY and Purdue University in West Lafayette, IN, where he was voted to be the Distinguished Teacher by MBA students two years in a row.
Professor Akçura has been the recipient of numerous awards and fellowships, including the William W. Cooper Doctoral Dissertation Award and Andrew Mellon Fellowship. His professional experience includes various assignments with P&G in Istanbul, Manchester, London and Brussels where he was a new initiatives manager responsible for Europe.
Professor Akçura holds a PhD and an MBA from Carnegie Mellon University, Industrial Administration (Marketing) and MA in Management, BSc in Industrial Engineering from Bogaziçi University
Ayse Akçura spent more than fifteen years on Wall Street. She started her career within the Treasury department at Citibank after studying Industrial Engineering at RIT. After graduating cum laude with an MBA degree at Carnegie Mellon University, she joined Goldman Sachs’ fixed-income sales and trading department where she worked as an associate both in the New York and Chicago offices.
Mrs. Akçura also worked at Bear Stearns and Citibank and built her own New York-based business in collaboration with AK Capital. Currently she acts as the CEO and President of eBrandvalue, which she has co-founded in 2012.
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