COVID-19: "People are afraid to die, but people are most afraid to collapse financially"
Our predictive model to help corporate clients predict when they might begin to operate again is featured in Bloomberg this week! “People are afraid to die, but I think people are most afraid to collapse financially.”
- eBrandValue CEO, Ayşe Akçura.
Ayşe Akçura and Tolga Akçura
Apr 9, 2020
eBrandValue's predictive modeling capabilities were featured in Bloomberg this week!
Based on datasets of global confirmed COVID-19
cases, we were able to build a model that predicts the direction of the
pandemic on a country by country basis and identifies when each country
will hit its peak.
We then used these models
to understand when and how people could start returning to work. We
found that "clients should prepare for the possibility of re-starting
operations 15 to 20 days after a country’s peak."
Select a country or state from list to see up to date graph.
Following only sales data may not be enough to fully explore the customers’ consumption behavior changes, the impact of seasonality or the underlying customer needs and motivations. Ramadan is an example. Ramadan plays an important role in the seasonality of the soft drink sales. Ramadan moves backwards 11 days each year due to the difference between lunar and solar calendar days. Ramadan may coincide with summer or winter. There is a significant number of people who may not consume alcohol during Ramadan. They may be ardent alcohol consumers during non-Ramadan periods. Thus, the amount of product sold can shift in an instant from alcoholic beverages to non-alcoholic beverages. eBrandValue allows marketers to analyze the underlying consumer behaviors, needs and their changes.
Increasingly brands are seen as storytellers and new generation consumers perceive brands as the characters in the stories. One way is to invest on in-house content teams. This requires big budgets and significant risks. Working with Broadway or Hollywood talents are not out of question. A less risky way is to sift through the current customers’ contents, identify the KPI influencing memes and leverage the right content. eBrandValue provides many opportunities to set the right metrics to institute an organizational culture to flag when creativity is needed and how it can be capitalized upon.
Attracting Attention is an elusive yet a must-have for any brand to make an impact. eBrandValue's metrics capture the shifts in customer attention based on a novel approach that is deeply grounded in the consumer behavior model. eBrandValue's time-tested metrics are also proven to be leading indicators for sales. Increasingly, eBrandValue's metrics and its suite of branding approaches are becoming the new standard for modern brand management practices.
At the heart of the eBrandValue's methodology lies brand affinity tracking. Brand affinity switchings tell you why and how your customers are defecting to competitors and whether your new customer acquisition efforts are paying off.
Latest technological and methodological advances in breakthrough analysis enable eBrandValue to increase its forecasting accuracy and provide 12-month rolling forecasts, updated monthly. The past experience shows that forecasts have been accurate and the monthly prediction error has been under 5%. When the difference between the actuals and forecasts established a negative trend, brand managers working with eBrandValue's trends identified the brand weakness and took corrective actions. The results show that the actuals become higher than the forecasts and the weak performance is eliminated. See the graph top left in the picture.
We are excited to announce our partnership with Winning Solutions (WS). With WS deep local insights and the technological/ methodological expertise of eBrandValue, it will become easier for clients to manage brand marketing, acquire and retain customers, predict and measure ROI, track brand performance and uncover market insights while doing all this in real time.
eBrandValue Marketing Operations
Sep 7, 2020
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