COVID-19: "People are afraid to die, but people are most afraid to collapse financially"
Our predictive model to help corporate clients predict when they might begin to operate again is featured in Bloomberg this week! “People are afraid to die, but I think people are most afraid to collapse financially.”
- eBrandValue CEO, Ayşe Akçura.
Ayşe Akçura and Tolga Akçura
Apr 9, 2020
eBrandValue's predictive modeling capabilities were featured in Bloomberg this week!
Based on datasets of global confirmed COVID-19
cases, we were able to build a model that predicts the direction of the
pandemic on a country by country basis and identifies when each country
will hit its peak.
We then used these models
to understand when and how people could start returning to work. We
found that "clients should prepare for the possibility of re-starting
operations 15 to 20 days after a country’s peak."
Select a country or state from list to see up to date graph.
Built on datasets of global confirmed COVID-19 cases, we were able to build a model of the trend that enables us to predict the direction of the pandemic on a country by country basis. Just like the term "viral marketing" is inspired by a pathogen, there are parallels between marketing models and epidemiology.
Since the first Coronavirus case was announced in Turkey on March 12, Turkish social media users have been discussing their alcohol stocking habits online. Among these discussions, Beer consumers had the highest mindshare with 20%. Wine (17,5 %) had the second highest mindshare, followed by Rakı (14 %).
With the digital disruptions, Marketing Mix Model is increasingly seen as obsolete and not so intuitive to use. Why? Short answer: Defining specific attribute levels with discrete variables is obsolete.