eBrandValue Marketing Operations
Oct 17, 2019
Oct 17, 2019
Accelerate marketing
and product through social
Inform customer interactions, find market opportunities, and spot industry trends faster—from science.
Inform customer interactions, find market opportunities, and spot industry trends faster—from science.
Brands change market share by changing the conversation. With deep-analysis tools and visualizations, our meaningful, actionable insights come in the form of critical key performance-indicators that drive marketing standards and best practices. Conquer your category through socially-integrated, event-focused multi-channel marketing.
Take advantage of our next generation event-driven social-engagement analytics software
Evaluate mindshare to predict sales weeks in advance
Gauge fluctuations in market share relative to your competitors
Identify key influences and successful tactics
See how to move past social signal management to brand value in this eBrandValue infographic. View the infographic »
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Learn how brand dimensions uncovered by the eBrandValue platform can help you build more accurate, insightful customer profiles.
"eBrandValue provides the metric that is closest to our real sales figures and weeks ahead of the Nielsen Scantrack data. eBrandValue's sector-based business intelligence platform is above and beyond comparable digital marketing tools we have seen. They help us generate insights based on user lD's switching behavior, as well as the consumer loyalty that drives our strategy."
–CMO, Multinational Alcoholic Beverage Company
"eBrandValue is revolutionary: it challenges traditional marketing tactics and decision-making with an unparalleled real-time analysis that measures campaigns, predicts market share, and even lets you know whose switching to your brand and whose defecting!"
–Toygun Yilmazer, Chief Strategy Officer, TBWA
"We have been working with eBrandValue for over a year now. Let me first start by telling what they are not: they are not a business analytics company for us. We are benefiting from their services more as a decision support company. They have managed to combine their practical experience with science. The genius behind the mathematical modeling of the consumer reaction is very unique and represents their competitive edge."
–CMO, Multinational Alcoholic Beverage Company
"eBrandValue’s sales correlated metrics and platform represent the next generation of marketing."
–Serkan Ceran, Marketing Science, Strategic Modelling Director, Ipsos
For the past year, content creators in Turkish Alcohol industry likes to visit Turkish Republic of Northern Cyprus as the most preferred country, together with Italy, America, Greece and France, they are the top 5 preferred countries for their holidays
Mindshare usually determines how well consumers receive a product. It is, therefore, an important factor to both consumers and manufacturers as it affects them both. Consumers tend to go for those that are most talked about. Manufacturers, on the other hand, use that kind of popularity to determine how well their products are performing on the market.
Brand Value Requires an Investment Philosophy. Brand value is simply the sale or replacement value of a brand. This definition may be relevant for investors and for folks who need to include a "goodwill" term in the right hand side of the balance sheet.
We studied two blockbusters: Valerian and the City of a Thousand Planets and Dunkirk, both of which starred singers in prominent acting roles, to see how these celebrities impacted the pre-release movie buzz online.
Brand equity is the added value that a brand endows a product. The difference between the value of the brand to the consumer and the value of that product without that branding will provide the brand equity. For example, imagine that you are shopping for a bottle of water.
Brand value is the financial value a brand can get when it is sold or replaced. Companies make significant investments on their brands over long periods of time. Investing on a brand does not only mean creating an immediate sales impact for the immediate quarter.
Social monitoring is capturing what is said about brands on social media, and the daily/weekly/monthly reporting of the distribution of contents that are created in a positive, negative or neutral tone. With this process, it is possible to answer such questions as, what percentage of brand-related online discussions/contents have been positive in tone this week and how much of a change is this from last week?
When you hear “brand switching,” you can think of social media authors developing preferences for different brands within the same sector over time. “Brand Switching Analysis” is the study of those movements and the greater patterns of behaviour that emerge from them. eBrandValue harnesses the strength of these insights across the entire sector to provide brands with a competitive and strategic advantage.
An “influencer” is someone with a public profile who you believe will have a positive impact on your brand by being associated with it. They might help spread word of your brand to new audiences, increase your sales and help you stand out from the competition.
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