Brands change market share by changing the conversation. With deep-analysis tools and visualizations, our meaningful, actionable insights come in the form of critical key performance-indicators that drive marketing standards and best practices. Conquer your category through socially-integrated, event-focused multi-channel marketing.
Take advantage of our next generation event-driven social-engagement analytics software
Evaluate mindshare to predict sales weeks in advance
Gauge fluctuations in market share relative to your competitors
Identify key influences and successful tactics
See how to move past social signal management to brand value in this eBrandValue infographic. View the infographic »
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Learn how brand dimensions uncovered by the eBrandValue platform can help you build more accurate, insightful customer profiles.
"eBrandValue provides the metric that is closest to our real sales figures and weeks ahead of the Nielsen Scantrack data. eBrandValue's sector-based business intelligence platform is above and beyond comparable digital marketing tools we have seen. They help us generate insights based on user lD's switching behavior, as well as the consumer loyalty that drives our strategy."
–CMO, Multinational Alcoholic Beverage Company
"eBrandValue is revolutionary: it challenges traditional marketing tactics and decision-making with an unparalleled real-time analysis that measures campaigns, predicts market share, and even lets you know whose switching to your brand and whose defecting!"
–Toygun Yilmazer, Chief Strategy Officer, TBWA
"We have been working with eBrandValue for over a year now. Let me first start by telling what they are not: they are not a business analytics company for us. We are benefiting from their services more as a decision support company. They have managed to combine their practical experience with science. The genius behind the mathematical modeling of the consumer reaction is very unique and represents their competitive edge."
–CMO, Multinational Alcoholic Beverage Company
"eBrandValue’s sales correlated metrics and platform represent the next generation of marketing."
–Serkan Ceran, Marketing Science, Strategic Modelling Director, Ipsos
Following only sales data may not be enough to fully explore the customers’ consumption behavior changes, the impact of seasonality or the underlying customer needs and motivations. Ramadan is an example. Ramadan plays an important role in the seasonality of the soft drink sales. Ramadan moves backwards 11 days each year due to the difference between lunar and solar calendar days. Ramadan may coincide with summer or winter. There is a significant number of people who may not consume alcohol during Ramadan. They may be ardent alcohol consumers during non-Ramadan periods. Thus, the amount of product sold can shift in an instant from alcoholic beverages to non-alcoholic beverages. eBrandValue allows marketers to analyze the underlying consumer behaviors, needs and their changes.
Check out eBrandValue platform's new features and updates we have developed and released lately.
Increasingly brands are seen as storytellers and new generation consumers perceive brands as the characters in the stories. One way is to invest on in-house content teams. This requires big budgets and significant risks. Working with Broadway or Hollywood talents are not out of question. A less risky way is to sift through the current customers’ contents, identify the KPI influencing memes and leverage the right content. eBrandValue provides many opportunities to set the right metrics to institute an organizational culture to flag when creativity is needed and how it can be capitalized upon.
Attracting Attention is an elusive yet a must-have for any brand to make an impact. eBrandValue's metrics capture the shifts in customer attention based on a novel approach that is deeply grounded in the consumer behavior model. eBrandValue's time-tested metrics are also proven to be leading indicators for sales. Increasingly, eBrandValue's metrics and its suite of branding approaches are becoming the new standard for modern brand management practices. At the heart of the eBrandValue's methodology lies brand affinity tracking. Brand affinity switchings tell you why and how your customers are defecting to competitors and whether your new customer acquisition efforts are paying off.
Latest technological and methodological advances in breakthrough analysis enable eBrandValue to increase its forecasting accuracy and provide 12-month rolling forecasts, updated monthly. The past experience shows that forecasts have been accurate and the monthly prediction error has been under 5%. When the difference between the actuals and forecasts established a negative trend, brand managers working with eBrandValue's trends identified the brand weakness and took corrective actions. The results show that the actuals become higher than the forecasts and the weak performance is eliminated. See the graph top left in the picture.
We are excited to announce our partnership with Winning Solutions (WS). With WS deep local insights and the technological/ methodological expertise of eBrandValue, it will become easier for clients to manage brand marketing, acquire and retain customers, predict and measure ROI, track brand performance and uncover market insights while doing all this in real time.
"The immeasurable potential of the general field of Data Science has made it an interest of mine since my early years in high school. As a rising Sophomore at Harvard University majoring in Computer Science, my end-goal is to graduate with the technical tools and first-hand experience necessary to become a strong data-scientist. I was thus extremely grateful when offered a data-science intern position with eBrandValue."
eBrandValue follows the most modern definition of marketing orientation. That means it creates value for all the stakeholders, including its people who carry its spirit. But what are the values of this spirit? The culture and the principles that shape the environment are the founding elements of creating value. Understanding "what people want" is how it starts and delivering this promise is how it ends. eBrandValue is proud to have an average turnover rate of %1.25 within the last 8 years. But what are the driving forces underlying the organization? Why do people stick together?
eBrandValue's mindshare and brand affinity metrics play significant roles in volume sales and market share predictions. This is presented in a new white paper titled ”Accelerate Your Marketing Through eBrandValue’s Sales Model,” available at www.ebrandvalue.com/whitepaper/. The new white paper provides a detailed analysis of the legacy approaches and their sales/ market share prediction abilities. Incorporating eBrandValue's metrics improve volume fit one third over the legacy metrics. Linking market share improvements with content metrics in an accountable way opens a revolutionary path for marketing executives and branding professionals.
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