Aug 5, 2020
Brands change market share by changing the conversation. With deep-analysis tools and visualizations, our meaningful, actionable insights come in the form of critical key performance-indicators that drive marketing standards and best practices. Conquer your category through socially-integrated, event-focused multi-channel marketing.
Take advantage of our next generation event-driven social-engagement analytics software
Evaluate mindshare to predict sales weeks in advance
Gauge fluctuations in market share relative to your competitors
Identify key influences and successful tactics
See how to move past social signal management to brand value in this eBrandValue infographic. View the infographic »
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Learn how brand dimensions uncovered by the eBrandValue platform can help you build more accurate, insightful customer profiles.
"eBrandValue provides the metric that is closest to our real sales figures and weeks ahead of the Nielsen Scantrack data. eBrandValue's sector-based business intelligence platform is above and beyond comparable digital marketing tools we have seen. They help us generate insights based on user lD's switching behavior, as well as the consumer loyalty that drives our strategy."
–CMO, Multinational Alcoholic Beverage Company
"eBrandValue is revolutionary: it challenges traditional marketing tactics and decision-making with an unparalleled real-time analysis that measures campaigns, predicts market share, and even lets you know whose switching to your brand and whose defecting!"
–Toygun Yilmazer, Chief Strategy Officer, TBWA
"We have been working with eBrandValue for over a year now. Let me first start by telling what they are not: they are not a business analytics company for us. We are benefiting from their services more as a decision support company. They have managed to combine their practical experience with science. The genius behind the mathematical modeling of the consumer reaction is very unique and represents their competitive edge."
–CMO, Multinational Alcoholic Beverage Company
"eBrandValue’s sales correlated metrics and platform represent the next generation of marketing."
–Serkan Ceran, Marketing Science, Strategic Modelling Director, Ipsos
Over the years eBrandValue generated a suite of novel tools and methodologies to define modern branding. The focus is centered on brand affinities. Brand actions can now be measured in an accountable manner towards increasing long-term sales and brand value simultaneously. eBrandValue's most recent white paper summarizes this approach culminating in a brand-health framework.
eBrandValue operates in a real-time, relative world. eBrandValue metrics are based on the premise that brand messages are competing for limited customer attention. The engagement is the ultimate feedback that certain messages are registered and creating attention ripples. The "salience" of such engagements determine whether and how brand messages are effective in creating Awareness, Interest, Desire and Action (AIDA). This is simplified in eBrandValue's Awareness-Desire-Satisfaction funnel approach and ties directly with a brand's value.
During the week of May 12th, Fenerbahçe had the highest mentions with 2.36k. Beşiktaş had the second highest mentions with 1.62k, followed by Galatasaray which had 1.43k mentions.
Our predictive model to help corporate clients predict when they might begin to operate again is featured in Bloomberg this week!
“People are afraid to die, but I think people are most afraid to collapse financially.”
- eBrandValue CEO, Ayşe Akçura.
Built on datasets of global confirmed COVID-19 cases, we were able to build a model of the trend that enables us to predict the direction of the pandemic on a country by country basis. Just like the term "viral marketing" is inspired by a pathogen, there are parallels between marketing models and epidemiology.
Since the first Coronavirus case was announced in Turkey on March 12, Turkish social media users have been discussing their alcohol stocking habits online. Among these discussions, Beer consumers had the highest mindshare with 20%. Wine (17,5 %) had the second highest mindshare, followed by Rakı (14 %).
In 2020, Murda had the highest mindshare with 39%. Ezhel (27%) had the second highest mindshare, followed by Khontkar (18%).
The visual below shows which alcohol category Turkish social media users preferred between 2013-2019 within the Turkish adult beverages sector.
With the digital disruptions, Marketing Mix Model is increasingly seen as obsolete and not so intuitive to use. Why? Short answer: Defining specific attribute levels with discrete variables is obsolete.
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