eBrandValue Blog

The most visited countries by writers who produced Turkish content in the last 1 year

Which countries do alcohol social media content creators prefer to visit for holidays?

For the past year, content creators in Turkish Alcohol industry likes to visit Turkish Republic of Northern Cyprus as the most preferred country, together with Italy, America, Greece and France, they are the top 5 preferred countries for their holidays

eBrandValue Marketing Operations
eBrandValue Marketing Operations
Oct 17, 2019
Photo by Shopify from Burst

3 Strategies to Measure Brand's Mindshare

Mindshare usually determines how well consumers receive a product. It is, therefore, an important factor to both consumers and manufacturers as it affects them both. Consumers tend to go for those that are most talked about. Manufacturers, on the other hand, use that kind of popularity to determine how well their products are performing on the market.

eBrandValue Marketing Operations
eBrandValue Marketing Operations
Oct 10, 2019
Branding and Brand Value

What is Brand Value, How to Calculate it and Why Needed?

Brand Value Requires an Investment Philosophy. Brand value is simply the sale or replacement value of a brand. This definition may be relevant for investors and for folks who need to include a "goodwill" term in the right hand side of the balance sheet.

eBrandValue Datascience Operations
eBrandValue Datascience Operations
Sep 27, 2019
Rihanna Vs Harry Styles: How Do Celebrity Fandoms Impact Movie Buzz?

Rihanna Vs Harry Styles: How Do Celebrity Fandoms Impact Movie Buzz?

We studied two blockbusters: Valerian and the City of a Thousand Planets and Dunkirk, both of which starred singers in prominent acting roles, to see how these celebrities impacted the pre-release movie buzz online.

eBrandValue Marketing Operations
eBrandValue Marketing Operations
Aug 28, 2019
The Difference Between Brand Equity and Brand Affinity

The Difference Between Brand Equity and Brand Affinity

Brand equity is the added value that a brand endows a product. The difference between the value of the brand to the consumer and the value of that product without that branding will provide the brand equity. For example, imagine that you are shopping for a bottle of water.

eBrandValue Marketing Operations
eBrandValue Marketing Operations
Jul 29, 2019
Brand Value and eBranding

Brand Value and eBranding

Brand value is the financial value a brand can get when it is sold or replaced. Companies make significant investments on their brands over long periods of time. Investing on a brand does not only mean creating an immediate sales impact for the immediate quarter.

eBrandValue Marketing Operations
eBrandValue Marketing Operations
Jul 29, 2019
Social Monitoring vs Social Listening: So What?

Social Monitoring vs Social Listening: So What?

Social monitoring is capturing what is said about brands on social media, and the daily/weekly/monthly reporting of the distribution of contents that are created in a positive, negative or neutral tone. With this process, it is possible to answer such questions as, what percentage of brand-related online discussions/contents have been positive in tone this week and how much of a change is this from last week?

eBrandValue Marketing Operations
eBrandValue Marketing Operations
Jul 29, 2019
Brand Switching Analysis

Brand Switching Analysis

When you hear “brand switching,” you can think of social media authors developing preferences for different brands within the same sector over time. “Brand Switching Analysis” is the study of those movements and the greater patterns of behaviour that emerge from them. eBrandValue harnesses the strength of these insights across the entire sector to provide brands with a competitive and strategic advantage.

eBrandValue Marketing Operations
eBrandValue Marketing Operations
Jul 29, 2019
Which influencer should you choose?

The Three Points to Take into Consideration When Choosing Influencers

An “influencer” is someone with a public profile who you believe will have a positive impact on your brand by being associated with it. They might help spread word of your brand to new audiences, increase your sales and help you stand out from the competition.

eBrandValue Marketing Operations
eBrandValue Marketing Operations
Jul 29, 2019
Audience Maintenance in Sport Sponsorships: A Guide for Brands

Audience Maintenance in Sport Sponsorships: A Guide for Brands

Global brand spend for sports sponsorship is expected to reach $44 billion this year and is projected to only continue growing in the years to come.

eBrandValue Marketing Operations
eBrandValue Marketing Operations
Jul 29, 2019

Let’s Talk About Brand Value

Tell us a bit about you and we’ll happily share proven results for some of the world’s largest brands.

Full Name
Company
Role/Title
Email Address
Phone

Thanks for contacting us! We will be in touch shortly to schedule a conversation.