eBrandValue Blog | Measuring mindshare

Metrics to Flag Creativity

eBrandValue has the right metrics to identify, flag and leverage creativity

Increasingly brands are seen as storytellers and new generation consumers perceive brands as the characters in the stories. One way is to invest on in-house content teams. This requires big budgets and significant risks. Working with Broadway or Hollywood talents are not out of question. A less risky way is to sift through the current customers’ contents, identify the KPI influencing memes and leverage the right content. eBrandValue provides many opportunities to set the right metrics to institute an organizational culture to flag when creativity is needed and how it can be capitalized upon.

eBrandValue Marketing Operations
eBrandValue Marketing Operations
Oct 17, 2020
Photo by Shopify from Burst

3 Strategies to Measure Brand's Mindshare

Mindshare usually determines how well consumers receive a product. It is, therefore, an important factor to both consumers and manufacturers as it affects them both. Consumers tend to go for those that are most talked about. Manufacturers, on the other hand, use that kind of popularity to determine how well their products are performing on the market.

eBrandValue Marketing Operations
eBrandValue Marketing Operations
Oct 10, 2019

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