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The Difference Between Brand Equity and Brand Affinity

The Difference Between Brand Equity and Brand Affinity

Brand equity is the added value that a brand endows a product. The difference between the value of the brand to the consumer and the value of that product without that branding will provide the brand equity. For example, imagine that you are shopping for a bottle of water.

eBrandValue Marketing Operations
eBrandValue Marketing Operations
Jul 29, 2019

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