eBrandValue Blog | Social monitoring

Social Monitoring vs Social Listening: So What?

Social Monitoring vs Social Listening: So What?

Social monitoring is capturing what is said about brands on social media, and the daily/weekly/monthly reporting of the distribution of contents that are created in a positive, negative or neutral tone. With this process, it is possible to answer such questions as, what percentage of brand-related online discussions/contents have been positive in tone this week and how much of a change is this from last week?

eBrandValue Marketing Operations
eBrandValue Marketing Operations
Jul 29, 2019

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