eBrandValue Blog | Brand equity

The Difference Between Brand Equity and Brand Affinity

The Difference Between Brand Equity and Brand Affinity

Brand equity is the added value that a brand endows a product. The difference between the value of the brand to the consumer and the value of that product without that branding will provide the brand equity. For example, imagine that you are shopping for a bottle of water.

eBrandValue Marketing Operations
eBrandValue Marketing Operations
Jul 29, 2019
Audience Maintenance in Sport Sponsorships: A Guide for Brands

Audience Maintenance in Sport Sponsorships: A Guide for Brands

Global brand spend for sports sponsorship is expected to reach $44 billion this year and is projected to only continue growing in the years to come.

eBrandValue Marketing Operations
eBrandValue Marketing Operations
Jul 29, 2019

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