eBrandValue Blog | Lifestyle analysis

2019's most preferred streaming TV platform

Which Streaming TV Platform Did Turkish Social Media Prefer During 2019?

During 2019, Digiturk Bein users had the highest mindshare with 48,84%. Netflix (31,24%) had the second highest mindshare, followed by Blu TV (17,09%).

eBrandValue Marketing Operations
eBrandValue Marketing Operations
Jan 10, 2020
2019's most preferred digital music platform

Which Digital Music Platform Did Turkish Social Media Prefer During 2019?

During 2019, Spotify users had the highest mindshare with 38,07%. Tiktok (31,39%) had the second highest mindshare, followed by Youtube(28,20%).

eBrandValue Marketing Operations
eBrandValue Marketing Operations
Jan 3, 2020
2019's most preferred alcohol category

Which Alcohol Category Did Turkish Social Media Prefer During 2019?

During 2019, Rakı drinkers had the highest mindshare with 51,03%. Beer (26,99%) had the second highest mindshare, followed by Whisky (5%).

eBrandValue Marketing Operations
eBrandValue Marketing Operations
Dec 30, 2019
spotifywrapped

Have you Wrapped Your Spotify?

Last week, Spotify released a new feature showing which songs/playlists users most frequently listened to during 2019, accompanied by the hashtag #spotifywrapped. Following an analysis of social media contents related to the Turkish digital music industry, we determined that the highest mindshare belonged to the Turkish rapper Sagopa Kajmer, followed by Ezhel and Emir Can İğrek.

eBrandValue Marketing Operations
eBrandValue Marketing Operations
Dec 17, 2019
ethyl alcohol-related conversations between 2016 - 2019

How Have Conversations About Ethyl Alcohol Changed Over the Years?

In the Turkish alcohol industry, ethyl alcohol-related conversations have increased by 5.5 times (474%) over the past three years.

eBrandValue Marketing Operations
eBrandValue Marketing Operations
Dec 6, 2019
Who had the most mindshare?

Which TV Series Star Had the Highest Mindshare in November?

We've all been hooked on digital TV platforms since they've launched and everybody has their own favourite TV star to follow. During the month of November, Cihangir Ceylan, Beren Saat and Çağatay Ulusoy had the three highest mindshare rankings in the digital TV platforms industry.

eBrandValue Marketing Operations
eBrandValue Marketing Operations
Nov 28, 2019
The most preferred 10 music celebrities while drinking rakı

Which artists do beer drinkers listen to?

Beer drinking content creators prefer to listen to Reynmen the most. Reynmen is followed by authors who prefer to listen to Müslüm Gürses, Şebnem Ferah, Melek Mosso and Ezhel.

eBrandValue Marketing Operations
eBrandValue Marketing Operations
Nov 18, 2019
High-Spending Holidays for Female Influencers

On which holidays do celebrities and influencers splurge on gifts?

Celebrities and influencers love to share their daily routines on social media. On holidays, their post subjects tend to center on the cost and quality of their gifts. The three most popular days for this sort of content are birthdays, Christmas and International Women's Day.

eBrandValue Marketing Operations
eBrandValue Marketing Operations
Nov 11, 2019
Snacks consumers talk about most

Discover the celebrities, the snacks consumers engage the most in social

Amongst the social media authors in the snacks category in Turkey during 2019, the rap artist Ezhel has the highest mention count and engagement rate. Yıldız Tilbe with her eastern-infused ballads and classic pop artist Sezen Aksu are the top contenders.

eBrandValue Marketing Operations
eBrandValue Marketing Operations
Nov 5, 2019
The most preferred 5 music types while drinking rakı

What would alcohol social media content creators like to listen while drinking Rakı?

Rakı drinking content creators prefer to listen to Arabesque music the most. Arabesque music is followed by authors who prefer to listen to rock music, Turkish classical music, pop music and folk music.

eBrandValue Marketing Operations
eBrandValue Marketing Operations
Oct 24, 2019
The most visited countries by writers who produced Turkish content in the last 1 year

Which countries do alcohol social media content creators prefer to visit for holidays?

For the past year, content creators in Turkish Alcohol industry likes to visit Turkish Republic of Northern Cyprus as the most preferred country, together with Italy, America, Greece and France, they are the top 5 preferred countries for their holidays

eBrandValue Marketing Operations
eBrandValue Marketing Operations
Oct 17, 2019

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