Why Is Traditional Marketing Mix Model Dead and How is eBrandValue’s Solution Helping?
With the digital disruptions, Marketing Mix Model is increasingly seen as obsolete and not so intuitive to use. Why? Short answer: Defining specific attribute levels with discrete variables is obsolete.
Jan 22, 2020
Which Streaming TV Platform Did Turkish Social Media Prefer During 2019?
During 2019, Digiturk Bein users had the highest mindshare with 48,84%. Netflix (31,24%) had the second highest mindshare, followed by Blu TV (17,09%).
Jan 10, 2020
Which Digital Music Platform Did Turkish Social Media Prefer During 2019?
During 2019, Spotify users had the highest mindshare with 38,07%. Tiktok (31,39%) had the second highest mindshare, followed by Youtube(28,20%).
Jan 3, 2020
Which Alcohol Category Did Turkish Social Media Prefer During 2019?
During 2019, Rakı drinkers had the highest mindshare with 51,03%. Beer (26,99%) had the second highest mindshare, followed by Whisky (5%).
Dec 30, 2019
Have you Wrapped Your Spotify?
Last week, Spotify released a new feature showing which songs/playlists users most frequently listened to during 2019, accompanied by the hashtag #spotifywrapped. Following an analysis of social media contents related to the Turkish digital music industry, we determined that the highest mindshare belonged to the Turkish rapper Sagopa Kajmer, followed by Ezhel and Emir Can İğrek.
Dec 17, 2019
How Have Conversations About Ethyl Alcohol Changed Over the Years?
In the Turkish alcohol industry, ethyl alcohol-related conversations have increased by 5.5 times (474%) over the past three years.
Dec 6, 2019
Brand Switching: Top 3 Reasons Why It Happens And What You Can Do About?
If you want to succeed in the business world, then brand switching is an essential concept that you should take seriously. It is widely known that acquiring new customers is generally more expensive than spending to keep your old ones. In other words, if you know how to keep your customers, then you have a higher chance of lowering your cost while maintaining or increasing profits.
Nov 28, 2019
Which TV Series Star Had the Highest Mindshare in November?
We've all been hooked on digital TV platforms since they've launched and everybody has their own favourite TV star to follow. During the month of November, Cihangir Ceylan, Beren Saat and Çağatay Ulusoy had the three highest mindshare rankings in the digital TV platforms industry.
Nov 28, 2019
Top 5 Strategies to Boost the Brand Affinity to Enhance Brand Loyalty
As a customer develops brand affinity, the chances that they are going to stick to your brand increases. Thus, there are higher probabilities that they are going to buy products from your brand, even if your competitors are offering exciting deals and discounts.
Nov 18, 2019
Which artists do beer drinkers listen to?
Beer drinking content creators prefer to listen to Reynmen the most. Reynmen is followed by authors who prefer to listen to Müslüm Gürses, Şebnem Ferah, Melek Mosso and Ezhel.
Nov 18, 2019
On which holidays do celebrities and influencers splurge on gifts?
Celebrities and influencers love to share their daily routines on social media. On holidays, their post subjects tend to center on the cost and quality of their gifts. The three most popular days for this sort of content are birthdays, Christmas and International Women's Day.
Nov 11, 2019
Discover the celebrities, the snacks consumers engage the most in social
Amongst the social media authors in the snacks category in Turkey during 2019, the rap artist Ezhel has the highest mention count and engagement rate. Yıldız Tilbe with her eastern-infused ballads and classic pop artist Sezen Aksu are the top contenders.
Nov 5, 2019