COVID-19: "People are afraid to die, but people are most afraid to collapse financially"
Our predictive model to help corporate clients predict when they might begin to operate again is featured in Bloomberg this week!
“People are afraid to die, but I think people are most afraid to collapse financially.”
- eBrandValue CEO, Ayşe Akçura.
Apr 9, 2020
Our COVID-19 Predictive Model
Built on datasets of global confirmed COVID-19 cases, we were able to build a model of the trend that enables us to predict the direction of the pandemic on a country by country basis. Just like the term "viral marketing" is inspired by a pathogen, there are parallels between marketing models and epidemiology.
Apr 3, 2020
What Alcohol Type Did Users Stock During Quarantine? A Social Media Study From 12-29 March
Since the first Coronavirus case was announced in Turkey on March 12, Turkish social media users have been discussing their alcohol stocking habits online. Among these discussions, Beer consumers had the highest mindshare with 20%. Wine (17,5 %) had the second highest mindshare, followed by Rakı (14 %).
Apr 3, 2020
Which Turkish Rapper Did Turkish Social Media Prefer in 2020?
In 2020, Murda had the highest mindshare with 39%. Ezhel (27%) had the second highest mindshare, followed by Khontkar (18%).
Feb 21, 2020
Which Alcohol Category Did Turkish Social Media Users Talk About Most in the Last 7 Years?
The visual below shows which alcohol category Turkish social media users preferred between 2013-2019 within the Turkish adult beverages sector.
Feb 7, 2020
Why Is Traditional Marketing Mix Model Dead and How is eBrandValue’s Solution Helping?
With the digital disruptions, Marketing Mix Model is increasingly seen as obsolete and not so intuitive to use. Why? Short answer: Defining specific attribute levels with discrete variables is obsolete.
Jan 22, 2020
Which Streaming TV Platform Did Turkish Social Media Prefer During 2019?
During 2019, Digiturk Bein users had the highest mindshare with 48,84%. Netflix (31,24%) had the second highest mindshare, followed by Blu TV (17,09%).
Jan 10, 2020
Which Digital Music Platform Did Turkish Social Media Prefer During 2019?
During 2019, Spotify users had the highest mindshare with 38,07%. Tiktok (31,39%) had the second highest mindshare, followed by Youtube(28,20%).
Jan 3, 2020
Which Alcohol Category Did Turkish Social Media Prefer During 2019?
During 2019, Rakı drinkers had the highest mindshare with 51,03%. Beer (26,99%) had the second highest mindshare, followed by Whisky (5%).
Dec 30, 2019
Have you Wrapped Your Spotify?
Last week, Spotify released a new feature showing which songs/playlists users most frequently listened to during 2019, accompanied by the hashtag #spotifywrapped. Following an analysis of social media contents related to the Turkish digital music industry, we determined that the highest mindshare belonged to the Turkish rapper Sagopa Kajmer, followed by Ezhel and Emir Can İğrek.
Dec 17, 2019
How Have Conversations About Ethyl Alcohol Changed Over the Years?
In the Turkish alcohol industry, ethyl alcohol-related conversations have increased by 5.5 times (474%) over the past three years.
Dec 6, 2019
Brand Switching: Top 3 Reasons Why It Happens And What You Can Do About?
If you want to succeed in the business world, then brand switching is an essential concept that you should take seriously. It is widely known that acquiring new customers is generally more expensive than spending to keep your old ones. In other words, if you know how to keep your customers, then you have a higher chance of lowering your cost while maintaining or increasing profits.
Nov 28, 2019