eBrandValue Marketing Operations
Aug 28, 2019
Aug 28, 2019
Rihanna Vs Harry Styles: How Do Celebrity Fandoms Impact Movie Buzz?
We studied two blockbusters: Valerian and the City of a Thousand Planets and Dunkirk, both of which starred singers in prominent acting roles, to see how these celebrities impacted the pre-release movie buzz online.
The Difference Between Brand Equity and Brand Affinity
Brand equity is the added value that a brand endows a product. The difference between the value of the brand to the consumer and the value of that product without that branding will provide the brand equity. For example, imagine that you are shopping for a bottle of water.
eBrandValue Marketing Operations
Jul 29, 2019
Jul 29, 2019
Brand Value and eBranding
Brand value is the financial value a brand can get when it is sold or replaced. Companies make significant investments on their brands over long periods of time. Investing on a brand does not only mean creating an immediate sales impact for the immediate quarter.
eBrandValue Marketing Operations
Jul 29, 2019
Jul 29, 2019
Social Monitoring vs Social Listening: What is the difference?
Social monitoring is capturing what is said about brands on social media, and the daily/weekly/monthly reporting of the distribution of contents that are created in a positive, negative or neutral tone. With this process, it is possible to answer such questions as, what percentage of brand-related online discussions/contents have been positive in tone this week and how much of a change is this from last week?
eBrandValue Marketing Operations
Jul 29, 2019
Jul 29, 2019
Brand Switching Analysis
When you hear “brand switching,” you can think of social media authors developing preferences for different brands within the same sector over time. “Brand Switching Analysis” is the study of those movements and the greater patterns of behaviour that emerge from them. eBrandValue harnesses the strength of these insights across the entire sector to provide brands with a competitive and strategic advantage.
eBrandValue Marketing Operations
Jul 29, 2019
Jul 29, 2019
The Three Points to Take into Consideration When Choosing Influencers
An “influencer” is someone with a public profile who you believe will have a positive impact on your brand by being associated with it. They might help spread word of your brand to new audiences, increase your sales and help you stand out from the competition.
eBrandValue Marketing Operations
Jul 29, 2019
Jul 29, 2019
Audience Maintenance in Sport Sponsorships: A Guide for Brands
Global brand spend for sports sponsorship is expected to reach $44 billion this year and is projected to only continue growing in the years to come.
eBrandValue Marketing Operations
Jul 29, 2019
Jul 29, 2019