We are excited to announce that Winning Solutions (WS) will be the local representative in Pakistan. WS was formed back in 2010 by two market research veterans Ali Moazzam and Arif Jan (late) with a vision to transform market research in Pakistan. WS was the first company to introduce digital data collection backed with Geo coordinates using mobile apps in the region, including Middle East and Africa. WS is one of the leading tech enabled research firms working with P&G, GCC, Unilever, Nestle, Tapal, PepsiCo, Coca-Cola, National Foods, L’Oreal, GSK, Telenor, Zong, Jazz among others.
eBrandValue is pioneering a novel brand management philosophy that defines brand management, including brand health tracking,segmentation and many other research tools through social listening from various social platforms like Facebook, Instagram, Twitter, YouTube, and multiple other local blogs and websites. WS and eBrandValue collaboration will complement technology and local market understanding of language & clients in the region.
As consumers have evolved over time and penetration of digital media increases, advertisers have started to focus on digital advertising more and more. It is becoming imperative for brands and advertisers to opt for a strong brand infrastructure tool to measure the actual impact. eBrandValue and WS partnership is taking research a step ahead of social listening based on cutting edge marketing/ data science, using big-data technology with real-time observation and user generated contents. Building on eBrandValue's data integrity and next generation branding approach, WS brings a deep understanding of client needs and local customer insights to create customer value in the local markets.
WS states that "old techniques of consumer research are becoming obsolete because of their shortcomings like Face to face interviews (especially with Covid-19 it is becoming difficult), time that it takes for data collection and overall human error through multiple stages in research process, Digital and social media platforms are becoming the ripe and right platform for data collection and information. WS and eBrandValue partnership all is the right combination to make data available timely and efficiently, reporting more effectively and eliminating any errors during the whole process as it's all automated."
With WS deep local insights and the technological/ methodological expertise of eBrandValue, it will become easier for clients to manage brand marketing, acquire and retain customers, predict and measure ROI, track brand performance and uncover market insights while doing all this in real time.