eBrandValue Blog | Alcohol industry

Alcohol stocking during quarantine

What Alcohol Type Did Users Stock During Quarantine? A Social Media Study From 12-29 March

Since the first Coronavirus case was announced in Turkey on March 12, Turkish social media users have been discussing their alcohol stocking habits online. Among these discussions, Beer consumers had the highest mindshare with 20%. Wine (17,5 %) had the second highest mindshare, followed by Rakı (14 %).

eBrandValue Marketing Operations
eBrandValue Marketing Operations
Apr 3, 2020
2020's Most Preferred Turkish Rapper

Which Turkish Rapper Did Turkish Social Media Prefer in 2020?

In 2020, Murda had the highest mindshare with 39%. Ezhel (27%) had the second highest mindshare, followed by Khontkar (18%).

eBrandValue Marketing Operations
eBrandValue Marketing Operations
Feb 21, 2020
Most preferred alcohol category in the last seven years

Which Alcohol Category Did Turkish Social Media Users Talk About Most in the Last 7 Years?

The visual below shows which alcohol category Turkish social media users preferred between 2013-2019 within the Turkish adult beverages sector.

eBrandValue Marketing Operations
eBrandValue Marketing Operations
Feb 7, 2020
2019's most preferred alcohol category

Which Alcohol Category Did Turkish Social Media Prefer During 2019?

During 2019, Rakı drinkers had the highest mindshare with 51,03%. Beer (26,99%) had the second highest mindshare, followed by Whisky (5%).

eBrandValue Marketing Operations
eBrandValue Marketing Operations
Dec 30, 2019
ethyl alcohol-related conversations between 2016 - 2019

How Have Conversations About Ethyl Alcohol Changed Over the Years?

In the Turkish alcohol industry, ethyl alcohol-related conversations have increased by 5.5 times (474%) over the past three years.

eBrandValue Marketing Operations
eBrandValue Marketing Operations
Dec 6, 2019
The most preferred 10 music celebrities while drinking rakı

Which artists do beer drinkers listen to?

Beer drinking content creators prefer to listen to Reynmen the most. Reynmen is followed by authors who prefer to listen to Müslüm Gürses, Şebnem Ferah, Melek Mosso and Ezhel.

eBrandValue Marketing Operations
eBrandValue Marketing Operations
Nov 18, 2019
The most preferred 5 music types while drinking rakı

What would alcohol social media content creators like to listen while drinking Rakı?

Rakı drinking content creators prefer to listen to Arabesque music the most. Arabesque music is followed by authors who prefer to listen to rock music, Turkish classical music, pop music and folk music.

eBrandValue Marketing Operations
eBrandValue Marketing Operations
Oct 24, 2019
The most visited countries by writers who produced Turkish content in the last 1 year

Which countries do alcohol social media content creators prefer to visit for holidays?

For the past year, content creators in Turkish Alcohol industry likes to visit Turkish Republic of Northern Cyprus as the most preferred country, together with Italy, America, Greece and France, they are the top 5 preferred countries for their holidays

eBrandValue Marketing Operations
eBrandValue Marketing Operations
Oct 17, 2019

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